Launch Coin on Believe (LAUNCHCOIN): The power of community launches

As the crypto market continues to experience heightened activity and an influx of tokens, a SocialFi platform called Believe has caught investors' attention. Designed to disrupt the way that projects launch and fundraise, Believe provides a simple way to launch crypto projects using an X account.

One of the projects associated with this SocialFi platform is Launch Coin on Believe (LAUNCHCOIN), which has attained over 3,000% growth in the past week (as of May 20, 2025) and has a current market capitalization of $238.29 million.

On May 15, 2025, LAUNCHCOIN hit its all-time high price of $0.35689, pushing its market cap above $343 million at the time. The rally was fueled by rumors that the coin could be the designated native token for Believe (no official communication on this yet). LAUNCHCOIN has continued to experience price surges since it rebranded from PASTERNAK on May 2, 2025.

Let's learn more about LAUNCHCOIN.

Key Takeaways:

• Launch Coin (LAUNCHCOIN) is a token launched on Believe, a SocialFi platform that allows builders to launch tokens through an X account.

• Rebranded from PASTERNAK, Launch Coin has experienced price spikes as Believe continues to attract the interest of web3 users

• You can buy LAUNCHCOIN in Bybit’s Innovation Zone as a Perpetual contract with leverage of 12.5x.

What is Launch Coin on Believe (LAUNCHCOIN)?

LAUNCHCOIN is a token associated with Believe, a platform that seeks to decentralize token launching through social interactions on X.

To launch a new token, one only needs to post its TICKER and NAME on X and add the tag @launchcoin to automatically create the new token. The Believe team then tests it, and if it stands out, it’s featured on the platform's app to attract more support.

Like Solana's Pump.fun, this approach is based on a fair, simple and affordable launch, and applies a dynamic bonding curve model to issue tokens at a low cost. Once a coin reaches a $100K market cap, it graduates to Meteora (a DeFi platform on Solana), where it can access greater liquidity. Believe applies a dynamic fee structure, charging high initial fees that drop to 2% as the token’s price stabilizes.

Tokens on Believe are launched on the Solana network, which provides high speeds and low transaction costs. Once a coin is launched, it becomes available on Solana-supported platforms, such as Phantom, DEX Screener and Jupiter (JUP).

Fees generated by the tokens are shared 50/50 between Believe and each token’s creator. The builder can claim their share by simply linking their X account to the Believe app. Any malicious behavior by the creator may block the fees.

However, there are some key differences between Believe and Pump.fun. For example, while tokens on Believe launch via X, on Pump.fun it’s web-based. Another difference is in the type of tokens launched. Believe focuses more on community-driven utility tokens, while Pump.fun deals with the launch of meme coins.

LAUNCHCOIN rebranded from PASTERNAK, a token launched by Ben Pasternak, who founded Clout (now known as Believe).

The rise of Launch Coin on Believe (LAUNCHCOIN)

LAUNCHCOIN has caused a buzz in the crypto scene — especially in May 2025. On May 2, LAUNCHCOIN rebranded from PASTERNAK, which had launched on Clout in January 2025, hitting a market cap of $80 million on launch day.

Since the rebranding, LAUNCHCOIN has experienced significant price spikes as Believe continues to grow and roll out developments on its platform. Notably, LAUNCHCOIN’s major rally occurred around May 13, when a renowned developer, Alex Leiman (co-founder of Plug AI, an AI dating app that got 1.5M downloads in 4.5 months), launched a crypto-powered gaming token called NOODLE on the Believe platform. The previous day, Pasternak had teased more upcoming updates on Believe through his X account.

As the Believe ecosystem continues to expand, LAUNCHCOIN has gained significant attention with unconfirmed speculation that it could be the native token for Believe.

From Clout to Believe

Clout, a SocialFi platform centered on monetizing personal influence, merged the social monetization concept of friend.tech with the simple and fair token launch mechanism of Pump.fun. A decentralized social network on Coinbase's Base Layer 2 blockchain, friend.tech allows users to buy and sell "keys" linked to X accounts, granting access to private chat rooms and exclusive content. 

Clout also monetizes social influence by allowing X users to issue personal tokens by binding their X accounts to Clout once they acquire 10,000 followers. One advantage Clout holds over friend.tech is that its tokens are automatically connected to decentralized exchanges (DEXs) such as Raydium, thereby opening sales to a broader market, while friend.tech's "keys" can only be traded within the platform.

Clout also leverages Pump. fun's simple token generation process to let users easily launch tokens within five minutes, and employs a bonding curve model whereby token prices increase with demand. But since Pump.fun operates on the Solana blockchain, it fails to attract Web 2.0 influencers — unlike Clout, which features a credit card payment channel, expanding its reach to Web 2.0 influencers on X.

Clout rebranded to Believe in May 2025. The rebranding signified the company's shift from the monetization of social interactions toward the democratization of token creation in order to support creative projects.

This transformation positions Believe as a "creative minting factory," enabling users to launch tokens by simply replying to a post on X with @launchcoin and the desired token name. The project’s owners keep their community engaged by regularly posting project updates on X, in addition to other community-building measures. By leveraging social media engagement, Believe aims to empower real-world applications and reduce reliance on individual personalities.

Where to buy LAUNCHCOIN

You can buy LAUNCHCOIN as a Perpetual contract on Bybit with leverage of up to 12.5x (LAUNCHCOINUSDT). The token has been listed in the platform's Innovation Zone, which features promising projects handpicked by the Bybit team. This gives you early access to projects with high reward potential, although they also carry higher risk and associated fees.

Closing thoughts

The rise of Believe and its native LAUNCHCOIN token marks a pivotal evolution in the way tokens can be created and adopted. By enabling users to launch tokens directly through social interactions, such as replying on X, Believe has radically lowered the barrier to entry. This accessibility fuels creativity, empowers niche communities and taps into viral potential, making it possible for anyone with an idea and a following to participate in the decentralized economy.

However, with this ease of access comes risk. The same tools that democratize token creation can also be misused for low-effort or short-lived projects, raising questions about long-term value, project legitimacy and user protection. Hence, due diligence remains essential.

Ultimately, Believe isn’t just about launching coins — it’s about launching communities. The platform thrives when tokens are rooted in shared purpose, not just hype. As the Believe ecosystem matures, its success will depend upon whether or not it can consistently attract builders who aim to add meaningful, sustainable value to the cryptocurrency market.

In this new era of participatory finance, LAUNCHCOIN and Believe represent both the promise and challenge of decentralized empowerment. With the right balance of innovation, oversight and community alignment, Believe could be a cornerstone of the next wave of web3 adoption.

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