ALTAVA (TAVA): Digitalizing Luxury Fashion
The Covid-19 pandemic threw global commerce for a loop, forcing many industries to make changes to how they run their businesses or risk going extinct. One way major brands have adapted is to expand the role of digital technology in marketing some of their products. In particular, the fashion industry has been heavily affected as more people discover the conveniences of shopping online. This has led many fashion brands to go digital, including luxury brands like Gucci and Balenciaga.
But it's not just the pandemic that is creating a shift to virtual worlds. Gen Z, a young and new group of consumers who have grown up online, will be the next driving force in the global economy, and their interests are largely influenced by the digital world. Brought up as digital natives, they are more likely to embrace digitalized platforms.
Key Takeaways:
ALTAVA pioneers the fusion of luxury fashion and NFTs, creating a unique bridge between physical and virtual realms.
The ALTAVA ecosystem empowers users with hyper-realistic avatars, NFT clothing exploration and brand collaborations, reshaping fashion engagement.
TAVA, ALTAVA's utility token, is integral to ALTAVA's ecosystem and serves as a bridge between virtual and physical assets.
What Is ALTAVA?
ALTAVA is a luxury fashion platform that fuses the physical and virtual worlds, essentially bringing fashion into the metaverse. Using hyper-realistic avatars, ALTAVA lets its users embody different fashion styles in a manner that would otherwise be difficult or even impossible given the financial and practical constraints. The beauty of ALTAVA's concept lies in its innovation, pushing the envelope of fashion to a whole new level.
Rather than just modeling different clothes, users can purchase fashion non-fungible tokens (NFTs). This enables users to purchase virtual assets, such as clothing from luxury fashion brands, that they wouldn't be able to buy in the real world.
ALTAVA has secured partnerships with over 50 well-known luxury brands, including Prada, Burberry, Armani, Bulgari, Balmain, Thom Browne, A.P.C., Moncler, Christopher Kane, GENTLE MONSTER, Miu Miu, Sandro, Chloé, Fabrizio Viti, Maje and Marni.
What does this mean if you're on the ALTAVA platform? Your avatar can purchase and wear clothing from luxury brands in the metaverse, trade them and experiment with different styles. In addition, your avatar can create digital twins of these clothes and mint them as NFT assets. Alternatively, you can create your own virtual fashion and sell it as NFTs. It's an exciting new chapter for both fashion and NFTs.
ALTAVA Key Products
ALTAVA has three key products that work hand in hand to establish a seamless connection between the physical and virtual worlds.
ALTAVA Worlds of You
ALTAVA Worlds of You (WoY) is ALTAVA's luxury fashion ecosystem that lets you express yourself in any way you choose via your own personalized avatar, created via facial recognition and customization tools. This virtual world lets you try NFT clothing at a fraction of what it would cost in the real world. You can create different looks, and swap and share clothing with other users on the platform. What's more, ALTAVA includes links to its partners' physical websites if you wish to possess the item in the real world.
ALTAVA Market
ALTAVA Market lets users buy and trade their luxury fashion NFTs. They can make primary or secondary purchases. On the primary marketplace, there are private auctions where ALTAVA will release new NFTs. The secondary market allows users to sell their own fashion NFTs.
ALTAVA partners with NFT marketplaces such as OpenSea, Binance NFT, Nifty Gateway and Rarible, making it easy to switch between the Worlds of You platform and other marketplaces.
ALTAVA Circle
ALTAVA Circle is a community that spurs the creation of user-driven brands. At ALTAVA Circle, members can create their own unique virtual fashions and buy spaces within the metaverse. From there, they can fund their virtual brands to build a physical brand in the real world. TAVA tokens are used within the ALTAVA Circle to incentivize members to interact on the platform.
ALTAVA NFTs
ALTAVA has three distinct NFT collections in its innovative ecosystem — Second Skin, LAND and BAGC.
Source: secondskin.app
Second Skin
ALTAVA's inaugural NFT collection, known as Second Skin, encompasses approximately 6,765 3D avatars created on the Ethereum blockchain. There are several benefits to owning a Second Skin NFT:
Obtain exclusive luxury collaboration NFT drops, and earn TAVA tokens through staking the NFT.
Become a fashion designer, creating and selling your own fashion, or even have your avatar become a fashion model in virtual shows.
Gain access to the Second Skin community, which allows you to participate in voting to decide on the future of the ALTAVA community.
LAND
Second Skin holders can purchase NFTs and become LAND holders to own building NFTs. Each building NFT can be used to produce material to create a fashion item. There are various ways to use your LAND NFTs:
Farm LAND to create Building NFTs, which you can then place on your LAND to farm Material NFTs.
Build fashion item NFTs that represent your unique designs.
Upgrade your LAND NFTs by staking LAND, which will improve the productivity of your Material NFT mining.
Combine Material NFTs to make Template NFTs, which you can then transform into fashion NFTs and sell at the ALTAVA Atelier to earn TAVA tokens.
BAGC
Deployed on the Ethereum blockchain, BAGC stands for "Bored Ape Golf Club," which offers 10,000 golf-themed PFP NFTs to its users. The BAGC collection intends to bridge the real world with BAGC merchandise and private golfing experiences for BAGC holders.
What Is the TAVA Token?
TAVA is ALTAVA's ERC-20 utility token. Its total supply is 1 billion, and 30% of TAVA tokens are burned every quarter to ensure controlled token circulation and promote long-term value sustainability.
TAVA tokens can be used in a few ways within ALTAVA's ecosystem:
For trading NFTs in the ALTAVA market, and upgrading of LAND NFTs
As tickets for entry to exclusive auctions and experiences, as well as luxury NFTs.
As a bridge between physical and virtual worlds at ALTAVA Circle, where members get to transform their virtual assets into physical merchandise.
Can be earned via various methods, such as selling fashion NFTs at ALTAVA Atelier or ALTAVA Circle, or burning Template NFTs
Source: ALTAVA white paper
Is ALTAVA (TAVA) a Good Investment?
TAVA's price is $0.049 as of Aug 18, 2023, with an all-time high of $5.46 on Jul 7, 2022 and an all-time low of $0.0477 on Aug 17, 2023. While the current price does not look particularly promising, what the ALTAVA platform brings to the table is originality and a new type of investment. With Gen Z leading the economy through social media and influencers, ALTAVA could be the start of the next big thing: virtual fashion.
ALTAVA's partnerships also make it an investment worth considering. The ALTAVA Group has partnerships with luxury fashion brands such as Prada, Miu Miu, Bulgari, Balmain and more.
However, it's crucial to note that our views should not be interpreted as financial advice. Always do your own research before investing in any altcoins.
Where to Buy TAVA
You can buy TAVA as a Spot pair (TAVA/USDT) on the Bybit exchange.
Note that TAVA is available as an Innovation Zone Token, which means that it’s either been selected by valuable traders through voting or handpicked by Bybit's professional team. Such tokens do hold some level of investment risk, such as substantial price volatility.
Final Thoughts
ALTAVA is taking new steps in the digital world by expertly fusing luxury fashion with NFTs. Creating a distinct ecosystem for luxury fashion, ALTAVA transcends the confines of the traditional physical domain by embracing the digital frontier. In an era of rapid digital expansion, ALTAVA stands poised as a crypto force with the potential to captivate the global stage.
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