CZ's Dog (BROCCOLI): The Community Meme Coin Inspired by CZ's Dog

There are all sorts of reasons that meme coins become popular. While some might exhibit organic growth, others are linked to an online trend that provides a sudden spike in popularity. The recent BROCCOLI meme coin has had a fascinating journey, from an unknown to a major Binance meme coin. Lately, it’s been in the news due to soaring market caps and a potential connection to the Binance founder Changpeng Zhao, more commonly known as CZ. However, it's also been the source of plenty of online debates and disagreements. 

Keep reading to discover the fascinating drama behind this coin. 

Key Takeaways:

• BROCCOLI is a meme coin built on the BNB chain.

• While the BROCCOLI coin is an homage to the dog owned by the Binance founder, it’s not officially endorsed by him.

• Looking to trade BROCCOLI tokens? Bybit now offers the BROCCOLIUSDT Perpetual contract.

What Is BROCCOLI?

BROCCOLI is a meme coin on the Binance blockchain. It's named after Broccoli, a dog owned by Changpeng Zhao (CZ), the founder of Binance. Part of a highly publicized meme coin war, BROCCOLI’s market cap has been propelled to over $400 million.

How Does BROCCOLI Work?

Broccoli operates through four.meme, a meme coin launchpad built on the Binance blockchain. Its technology allows anyone to operate a meme coin, regardless of their proficiency with crypto. The platform lets people create a token by following simple prompts on a website. Broccoli's creators were able to specify parameters, such as their token's name, supply and launch method. Then, four.meme connects to the BNB Chain and translates these details into smart contracts that run on the BNB blockchain, whose Proof of Staked Authority system securely and affordably manages the token system and keeps track of Broccoli transactions.

BROCCOLI Tokenomics

The Broccoli token was created with a maximum supply of 1 billion. However, while its maximum supply is fairly standard for meme coins, its distribution method has been a bit more unusual. Instead of immediately flooding the market with all total coins, BROCCOLI has a deflationary mechanism in place. The creators have chosen to burn upward of 800 million tokens already. The meme coin currently has a circulating supply of roughly 185.6 million tokens. Not much is known about BROCCOLI’s distribution. Initially, the developers of the coin owned 9,500 BNB worth of BROCCOLI, but token monitoring shows that these coins have already been sold, and are now on the open market.

The Popularity of BROCCOLI

The saga of BROCCOLI started when CZ first started releasing social media posts about the creation of meme coins. CZ penned the following post: “How does this work? I share my dog's name and picture, and then people create meme coins?” As a result, the internet was flooded with interest in making a meme coin for CZ's dog. 

Once CZ revealed that his dog's name was Broccoli, multiple creators rushed to make new meme coins. The four.meme platform was briefly offline due to the surge of people building “CZ's dog tokens” and several different versions of the same coin being created.

After a few hours of infighting, Binance fans eventually rallied around BROCCOLI. The coin's stable tokenomics and simple marketing allowed it to briefly soar to a market cap of over $400 million. Since then, BROCCOLI's price has dropped from its all-time high (ATH) of $0.258. After the initial price boost the coin received from being the champion of the meme war, prices began to stabilize at around $0.07. As of Feb 19, 2025, its price is roughly $0.06959. 

Where to Buy BROCCOLI

Looking to trade BROCCOLI tokens? Bybit now offers the BROCCOLIUSDT Perpetual contract. To get started, you’ll first need to create a Bybit account, then fund it with cryptocurrency and navigate to the BROCCOLIUSDT Perpetual contract page. 

Is BROCCOLI a Good Investment?

Due to BROCCOLI’s recent popularity, there are some opportunities for investors who favor high-risk meme coins. Though its price has dropped from its ATH, BROCCOLI still has thousands of fans. And even though CZ's participation was limited to providing a picture of his dog, the coin’s connection to the Binance founder's dog will encourage loyal Binance fans to remain invested in BROCCOLI. 

However, any meme coin is inherently volatile, and this is especially true of community meme coins that aren’t actually endorsed by the celebrity featured on the coin. If BROCCOLI’s community rallies around it and remains committed to posting content about CZ's dog, the coin could continue to do well. However, another cute animal may come along — or CZ could directly endorse another token — causing BROCCOLI's price to dip. Investors need to be aware of the potential for drastic changes in price if they want to work with this coin. For best results, don’t invest all your funds into BROCCOLI, and check market conditions closely as long as you hold this coin. 

Closing Thoughts

Broccoli (BROCCOLI), the token named for CZ's dog, has been an entertaining way for Binance community members to work together and interact. By designing various tokens based on the Binance founder’s dog, people have been able to promote their favorite blockchain while sharing cute dog pictures. This trend is unlikely to lead to any meme coins with long-lasting success, but its brief popularity has some potential. 

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