Bybit Pay: Bridging the gap between traditional finance and the crypto world
As cryptocurrencies continue to gain mainstream adoption, the one field where they still lag behind is in daily use. Most coins and tokens are treated as speculative assets or long-term investments, not as a medium of exchange. The biggest impediment to such adoption is the lack of payment solutions designed to seamlessly merge the advantages of cryptocurrencies with the reliability of the traditional banking system.
In order to change this situation, we need a payment solution that bridges the traditional banking system and web3 to provide a seamless payment solution for the end user. The world’s second-largest cryptocurrency exchange, Bybit, has launched Bybit Pay with that precise goal in mind.
In this article, we’ll delve into Bybit Pay to discover its purpose, benefits and robust ecosystem, which caters to individuals, merchants and businesses alike.
Key Takeaways:
Bybit Pay bridges crypto and traditional finance, enabling seamless transactions for users and merchants worldwide.
Merchants can use Bybit Pay to benefit from global reach and frictionless payments, while users gain financial flexibility through collateralized payments and yield-earning options.
Bybit Pay continues expanding its ecosystem with new reward programs, cashback campaigns and loyalty incentives, making everyday crypto spending increasingly accessible and rewarding.
Introduction
Traditional financial systems and blockchain-based ecosystems have long operated in silos, creating friction for users and businesses alike. Bybit Pay aims to bridge these barriers, allowing anyone to transact effortlessly across both worlds.
Bybit Pay supports payments in eight cryptocurrencies (including Bitcoin, Ethereum and USDT) and the Brazilian real, and has already integrated with Pix the popular BCB-created payment platform, with more integrations likely to follow in the future.
Why use Bybit Pay?
The biggest advantage of Bybit Pay is that it acts as a bridge between fiat currency and crypto. Bybit Pay allows users and merchants to conduct transactions without worrying about the technical and regulatory challenges that typically accompany crypto payments. By converting crypto to fiat (and vice versa) in real time, the platform ensures that both transacting parties experience minimal friction when a payment is made.
Bybit Pay also unifies merchants, payment processors and service providers worldwide through a single, integrated platform. For example, a retailer in Brazil can effortlessly accept payments via Pix’s local QR code–based system without needing to understand web3, since transactions are seamlessly processed through Bybit’s infrastructure.
Benefits for merchants
Merchants who support Bybit Pay tap a user base of over 60 million Bybit users globally, a large and active community that creates a network effect to benefit customers and merchants alike. The platform’s seamless integration enables merchants to reach a global audience, breaking geographical barriers that often limit growth in traditional markets. Additionally, accepting cryptocurrencies allows businesses to stay ahead of the curve by being early adopters of a payment system that could potentially redefine financial transactions.
Benefits for users
Bybit Pay enhances user experience by simple and easy integration with web3 wallets. This allows users to keep control of their digital assets, while bridging for traditional payments.
Traders can also use Bybit Pay’s collateralized payment tool to pledge their crypto and borrow the required fiat currencies. Together, these features provide users with the ease of use of traditional finance combined with the financial flexibility of cryptocurrencies.
Users can also benefit from Bybit Pay Rewards, the Bybit Pay loyalty program, whereby they accumulate points for purchases made using Bybit Pay and redeem them for various rewards that include bonuses, fee savers and exclusive merchandise. This points program follows a two-tiered system: one for VIP users, based on their VIP level, and the other for non-VIP users, in which the user’s tier depends upon their combined monthly spend level for Bybit Pay and Bybit Card. The higher their current tier, the higher the cashback rates and reward multipliers for which they’re eligible.
Using the Auto Cashback function, users can also receive their cashback automatically, with new users eligible for exclusive cashback rates of up to 10%.
Bybit Pay ecosystem
Bybit Pay has developed an impressive suite of ecosystem system products that reinforce its crypto payment advantages. These include:
Local payment integration: Users pay seamlessly via QR codes or transaction initiation methods within the Bybit App. Merchants receive funds through their familiar rails, and may not even be aware of Bybit Pay’s back-end role or the involvement of cryptocurrency.
Crypto transfers: Generate payment codes for instant cryptocurrency transfers between users to simplify peer-to-peer transactions. No need to worry about lengthy wallet addresses or complicated cross-payment mechanisms.
Seamless off-ramp: Integrate crypto-to-fiat conversions directly into banking apps or existing payment infrastructures to enable effortless withdrawals.
Contactless payments: Support for NFC, Google Pay and Apple Pay ensures frictionless multicurrency transactions at physical or online points of sale.
Collateralized payments: Traders can pledge their crypto holdings as collateral to borrow funds, addressing short-term liquidity needs without liquidating assets.
Business-to-business services
Bybit Pay also provides tailored solutions for businesses to streamline crypto adoption. Its merchant acquiring system offers e-commerce platforms and other businesses low-fee cryptocurrency payment processing, and enables real-time settlements in both crypto and fiat currencies.
For developers, the API Open Platform provides a flexible tool kit that allows them to embed Bybit Pay’s infrastructure into apps, websites or custom platforms.
Together, these tools make it easy for businesses of all sizes to tap into the global crypto user base without overhauling their existing systems.
Yield-enhancing solutions
Bybit Pay also goes beyond payments to help users grow their assets, acting as a one-stop investment center that merges spending flexibility with earning potential.
Bybit Pay offers an Auto-Savings feature using Bybit Earn, allowing users to automatically stake idle assets into Easy Earn’s Flexible Savings for effortless profits without affecting spending. Activate it for supported coins in your Bybit Pay account, and between 10PM–11PM UTC daily, the system automatically stakes your Funding Account balance — within minimum and maximum limits — into Flexible Savings plans.
Note that your assets will be staked only if they meet the minimum staking amount. However, if your amount does not meet the required level, your daily subscription will fail for that day. Auto-Savings will help you stake the maximum eligible amount.
To further incentivize engagement, the platform also offers exclusive discounts and cashback rewards on purchases, creating a loyalty loop that benefits frequent users. High–net worth individuals gain further advantages through VIP-tier benefits. This includes elevated cashback rates, priority access to new features and tailored discounts on premium products.
There’s also the Bybit Pay Referral Program, which lets any Bybit user earn rewards by referring friends to use Bybit Pay. If the referred person activates Bybit Pay and spends the equivalent of at least 10 USDT within the first 90 days after activation, both the referrer and referee will earn 2.5 USDT. Each user can invite up to 100 friends for a total referral bonus of up to 250 USDT.
These layered incentives not only enhance user retention, but also position Bybit Pay as a complete financial ecosystem in which spending and wealth-building can seamlessly coexist.
Latest Bybit Pay campaigns
The Black Friday Spend & Earn campaign, running throughout November 2025, allows new Bybit Pay users to receive airdrop rewards and cashback. To benefit from the campaign, activate Bybit Pay and spend 20 USDT or its equivalent and spend at least $20 with Bybit Pay to receive a 5 USDT airdrop. You can also earn an additional 5% cashback on purchases during the Black Friday week of Nov 23, 2025, 12PM UTC–Nov 30, 2025, 11:59PM UTC. The campaign ends on Nov 30, 2025.
The Get $10 in XAUT campaign provides great cashback rates. To benefit from this campaign, apply for your Bybit Card, activate Bybit Pay, set Tether Gold (XAUT) as your cashback token, spend over 10 USDT using Bybit Card or Bybit Pay — and get 50% cashback, with up to $10 worth of XAUT on offer when spending on both the Card and Bybit Pay. This campaign is ongoing, and will remain open until further notice.
Bybit also offers travelers to Armenia free coupons, with up to 3,000 coupons available daily that can be used to scan via Bybit Pay at participating Armenian merchants for 10% discounts on purchases when paying with crypto.
Start using Bybit Pay now
Bybit Pay has the potential to make cryptocurrency payments as simple as traditional fiat payments. By merging web3 flexibility with traditional payment infrastructure, it empowers merchants and users to transact globally without sacrificing familiarity or liquidity. Bybit Pay’s loyalty program, Bybit Pay Rewards, and the recently introduced promotional campaigns (Black Friday Spend & Earn, Get $10 in XAUT and discount coupons for travelers to Armenia) reward participation — while demonstrating how easily the Bybit platform integrates into daily life.
Merchants who want to integrate Bybit Pay and benefit from its vast customer base can use the Bybit Pay partner program to get started.
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