MyShell (SHELL): Creating a Fair AI Economy for Creators and Users
Artificial Intelligence (AI) technologies are rapidly transforming both traditional industries and the crypto sector, with numerous projects integrating AI-driven solutions launched every week. Within the broader AI sphere, AI agents — autonomous programs capable of performing complex tasks — are seeing robust growth. One crypto project recently attracting significant attention is MyShell, a decentralized platform designed to launch and operate custom AI agents.
Launched back in 2023, MyShell introduced its native token, SHELL, in mid-February 2025. The token has caused a mini-furor in the AI agent industry, rising to the top five cryptocurrencies in the AI agent launchpad category within days of its launch.
MyShell allows anyone to create, launch, manage, share and monetize their own AI agents, without any need for programming skills or deep knowledge of the technology. Those familiar with AI programming can build even more powerful agents by utilizing the platform's advanced development modes.
The project’s team has also focused on creating a sustainable and fair economy for AI agent creators and backers. Using MyShell's AI app store, creators can monetize their agents, while crypto users can back promising agent applications and benefit from their potential growth. This isn’t simply a platform to create AI agents — MyShell is a comprehensive ecosystem that supports the entire AI agent life cycle and utility, from creation and application to monetization and growth.
Key Takeaways:
MyShell (SHELL) is a decentralized AI agent creation platform that lets anybody, regardless of their level of technical knowledge, create, monetize and share functional AI agents. Using the platform, you can easily launch AI assistants and agents for image generation, video generation, gaming, memes, trading analysis and more.
MyShell focuses on establishing a fair AI economy for all parties involved — creators, users, sponsors and influencers promoting the AI agents.
The platform's native token, SHELL, is used for payments, creator support and access to premium features.
What Is MyShell?
MyShell (SHELL) is a decentralized AI consumer layer that lets anyone create, deploy and monetize a variety of AI agents without the need for programming skills or expertise in AI technology. Using the platform’s interface, widgets and tools, creators can design, customize and share AI agents that perform a wide variety of functions — image generation, video production, meme generation, role-playing games (RPGs), trading analysis and more.
MyShell aims to create and develop an open AI ecosystem that will let creators, users and backers of AI agents benefit in a fair, equitable way from the growth of this technology.
The MyShell platform was launched in April 2023, and has attracted more than 5 million users and 170,000 creators as of early 2025. For nearly two years since its launch, MyShell has operated without a native cryptocurrency of its own. On Feb 13, 2025, the platform debuted its native token, SHELL, which quickly became one of the top five AI agent launchpad cryptocurrencies by market cap.
As of the time of this writing on Mar 3, 2025, SHELL has climbed to the fourth position in the category’s rankings, with a market cap of around $153 million. This is a remarkable feat for a crypto that’s been on the market for just around two weeks.
Source: CoinGecko
Agent Creation Modes
There are three distinct ways to create agents on the MyShell platform, each method catering to different levels of user expertise:
Classic Mode is designed for beginners who may be unfamiliar with AI development. It offers an easy entry point to building AI agents with essential features. Classic Mode includes simple tools, such as auto prompts and voice cloning, which allow you to design agents using natural language prompts. This mode is a great way to launch basic agents quickly and with minimal time investment.
Pro Config Mode is aimed at developers with coding skills. It gives professionals with relevant programming skills more control in constructing advanced agents. Pro Config Mode allows developers to combine pre-built AI widgets and custom programming in order to create complex interactions, while retaining flexibility and control over their agents’ behaviors.
ShellAgent Mode offers a more advanced interface that’s still accessible to anyone. It combines simplicity with the ability to create sophisticated agents, letting creators build advanced functionalities without the need for extensive programming knowledge. Nontechnical users can still use this mode to design agents that feature powerful characteristics, such as trading data analysis or complex interactions.
MyShell also includes a marketplace of AI agents that lets creators list their solutions for monetization and use.
MyShell AI Agents
Using the three primary modes described above, creators can design, customize and deploy MyShell agents for various tasks. One popular category is image generation: MyShell uses a technology called Low-Rank Adaptation (LoRA) to help creators generate high-quality images using either textual or image prompts. LoRA is a system for adapting large language models (LLMs) for specific use cases without needing to retrain the entire model.
Another category of AI agents on the platform is that of video generation. The platform's video generation capabilities let users create hyperrealistic videos with high precision.
There's also the meme generation category, which allows you to create memes by combining online sentiment analysis, image recognition and text-based models.
A further category of agents on the platform is that of RPG AI agents that can be used to bring non-player characters (NPCs) to life in games. Using MyShell’s technology, creators can embed functional decision-making capabilities into these characters, turning them into active participants in games.
In addition to these agent types, MyShell lets you create AI agents for trading analysis and online companionship.
How Does MyShell Create a Fair AI Economy?
AIpp Store
The AIpp Store is MyShell's marketplace. It helps creators monetize their AI apps by listing them for use and sponsorship. In addition, it allows users to support their preferred AI agent apps and profit from early backing for these solutions.
Creators can launch their agent solutions as AIpps and earn revenue through pre-sales and transaction fees, while sponsors can gain exclusive access to the best prices at pre-sale stages through MySoul NFTs. To list an AIpp, creators need to own a Creator Pass NFT.
Source: OpenSea
The AIpp Store is a major way for creators to monetize AI-native applications. It also allows early backers to benefit from their supported agents' growth. This creates a win-win situation for creators and users willing to back promising AIpps, thus contributing to a healthy AI economy.
Point Carnival
MyShell further promotes the fairness of the AI economy with Point Carnival, a tiered system of rewards that benefits creators, AI agent users and social media influencers who promote these AI agents.
Within the Point Carnival system, there are four distinct reward point varieties:
General Points — Users earn these through regular activities on the platform, such as engaging with AI agents.
Sponsor Points — These are awarded to users who support AIpps through their early backing/investing.
Creator Points — These are reserved for creators. When users interact with AIpps, their creators earn points based on the interaction activity.
Influencer Points — This variety of points is awarded to social media influencers who promote AIpps.
Thanks to the Point Carnival system, rewards are available for all types of users and roles interacting with the MyShell platform, in accordance with the project's intense focus on achieving fairness in the AI economy sphere.
Reward Center
The Reward Center on MyShell uses Points and Shell Coins to track user contributions and rewards engagement. Points are the basic units earned via participation and specific activities on the platform (discussed above). Users can claim their Shell Points via the Reward Center at the end of each month, and exchange them for Shell Coins.
Shell Coins act as the platform's off-chain currency, allowing users to redeem rewards and purchase certain add-ons or features.
What Is the MyShell Crypto Token (SHELL)?
SHELL is MyShell’s native cryptocurrency token. Its key functions include providing access to premium features on MyShell, facilitating payments and enabling creator support. SHELL has a total supply of 1 billion, to be distributed evenly between its ERC-20 contract on Ethereum (ETH) and BEP-20 contract on BNB Chain (BNB).
SHELL allocation shares are per the chart below.
Source: docs.myshell.ai
Closing Thoughts
There's no shortage of AI applications and AI models in the web3 industry. Their meteoric growth is likely to continue for the foreseeable future, and AI agents are a particularly hot area within this sector. However, what’s truly in short supply in the market is an environment for an equitable, fair and beneficial economy for all parties involved — agent creators, users, backers and promoters/influencers.
In this regard, MyShell is a real gem as it endeavors to address the needs of all these parties, with features like an inclusive reward system, an AI app store that brings together creators and backers, and an easy-to-use AI agent development framework. The market appears to be noticing MyShell's merits, with the SHELL token establishing itself as a leading crypto asset in this specialized category within days on the market. The question now is: Will this early success translate into sustained long-term growth for the platform overall?
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